In the face of the Digital Transformation Era, rethinking work models to generate more value for customers and stand out from the competition has become fundamental.

Change is the only constant in the market.
In this highly volatile context, investing efforts in building a future-oriented company is a great asset for preparing for the new.

With new techniques and strategies available, where do customer experience (CX), customer service, and Customer Experience Management (CEM) fit into the picture?

Brick-and-Mortar stores are making a comeback! But not as we know them. Read on to see the adaptations physical stores have had to make to adjust to the ever-evolving digital retail world.

Industry giants like Amazon, Uber Eats, and even Google are considered B2B2Cs. But the trend we’re talking about doesn't just concern the business model. But what exactly is a B2B2C?

When it comes to data, most companies think that more is always better, but that couldn’t be further from the truth. The reality is that most companies lack the digital maturity necessary to take full advantage of the data at their disposal. That’s where Data Analytics comes into play.

In this article, you will understand what the ‘third place’ means and how Starbucks has made this philosophy an asset for their global success. 

Retail media networks are booming. The stay-at-home mentality brought about by the pandemic and the mass adoption of delivery services for goods and products has created a perfect storm. Read on to understand what retail media is and why it is central to digital marketing strategies. 

Online-to-offline is a trend that puts together the benefits of e-commerce and brick-and-mortar through several strategies. In this article, you’ll find out some of them — and how O2O helping businesses to turn online traffic into offline purchases.

This article isn’t more of the same. In the article, we aim to clarify how predictive analytics is used to extract future trends from data, and provide you with information on how to make more informed decisions regarding supply chain and stock management.

Companies worldwide are expected to invest $110 billion in AI technologies by 2024. That's where change management comes in, ensuring the perfect adoption and integration of AI technologies across the enterprise. Read on to learn how to plan a smooth transition to an AI-powered future.

MJV was tasked with increasing the conversion rates of a loyalty program, but the real linchpin was instilling the client's marketing team with an agile mindset.

MJV was tasked with assisting a hardware store franchise with executing a B2B2C strategy in a market where they already operated as a simple retailer.

We found that most customers prefer taking risks before suffering the bureaucracy of contracting insurance. That’s why Santander reached out to MJV, in order to assist them with Auto Compara’s digital platform.

The model, implemented in several communities within the Amazon Rainforest, needed technological scalability. MJV was hired to ideate the solution, which it did completely free of charge.