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Trends 2022


Over the last two years, we have witnessed huge transformations and new challenges have emerged.

Unfortunately, in general, companies haven’t had the time to take a moment, stop and rethink their business models.

Instead of letting this transformation gap grow, we decided to create a document that serves as a design-driven guide for innovation, explaining its benefits brick by brick: we've carefully curated 8 innovation trends to further your transformation journey.


In today’s digital age, customers have become increasingly demanding, expecting hyper-customized and hyper-personal solutions that are socially conscious and environmentally friendly. They are looking for brands and companies that have the same values and principles as they do. 

It is time for FMCGs to step up their game and embrace a purpose-driven cultural change that will drive a rapid Digital Transformation. 

Explore our content and discover how to start stepping up your game!

“The first step in exceeding your customer’s expectations is to know those expectations.”

– Roy H.Williams

Responding to corporate changes in the post-pandemic world

The pandemic demanded intense structural change within the corporate world, significantly transforming the way the companies and employees work.

Remote transformation, new technologies, and the so-called “skills of the future” announce a single path in terms of relevance, competitiveness, and profitability: the path 
of change. 

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Incorporating and integrating innovation processes

The value of innovation for business is unquestionable. In the digital world, more than fostering a competitive advantage, incorporating innovation processes into the business has become essential for survival.

Learn how to ensure good innovation management in your company through metrics and accurate indicators.

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Staying relevant in an increasingly digital world

Businesses have to find ways to increase their DTC activities by navigating the unlimited opportunities that the e-commerce world has
to offer. 

Companies providing consumers with “omnichannel” experiences will be leading the way as consumers demand a variety of options, personalization, and flexibility.

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FMCG: New Challenges, New Solutions

 The so-called “new normal” and its terminology, no longer exists. What exists is the present, what exists is the “now”. In this now, we never talk about paradigm shifts or innovation, be them digital or societal transformations.

This moment and paradigm shift has been affecting companies globally and in all segments. However, the FMCG sector has been directly impacted by its new consumers. Never before, has there been such a drastic change and so rapid, when it comes to personal habits and consumption.

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Designing the Future of Key Account Management in Consumer Goods – a methodology for change

Covid-19 has brought about the kind of change that a few months from now would have been unthinkable. On the whole, the pandemic has reduced the average household spend whilst triggering an increased sense of collective health consciousness

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Data Driven Personas: transforming customer service into a strategic insights tool for a large FMCG company

The combination of data analytics and design thinking enabled further understanding and definition of specific consumer profiles using their CRM Database as a starting point.

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Third Place and the Starbucks empire: the user experience at the heart of strategy

In this article, you will understand what the ‘third place’ means and how Starbucks has made this philosophy an asset for their global success. 

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Pocket Trends: Retail

If you’re interested in what the future might hold for retail, then we’ve got you covered with MJV’s Pocket Trends!

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The Future of Retail: Trends for 2022 & beyond

This webinar has been designed to explore the principal trends that will impact the retail experience from 2022 onward, and how best to future-proof your business for this transformation.

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What does the Metaverse have to teach us about CX?

P&G, Microsoft, Epic Games (Fortnite), Walmart, and H&M are some of the giants that have joined Mark Zuckerberg’s Metaverse. But, why have these companies decided to join now, and what do these moves tell us about Customer Experience? Read on to find out.

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20+ years helping FMCG companies Transform and Succeed

Through a combination of human-centered approach, agile methodology, data science and technology

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About MJV

MJV Technology & Innovation has a solid connection with the FMCG sector. We know how important it is for companies in this industry to be at the forefront of the market.

Credibility, Tradition, and Innovation. These are the principles that  run in the FMCG DNA that will survive and stand out in the New Normal.

Speaking of it ... With an eye on the future, our experts have immersed themselves deeply in the transformations that keep happening to help you build a much more promising tomorrow.
Check out our research!

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