The Hub for everything you need to know about the FMCG market

An extensive content base, different formats, tools, and
the opportunity to look into disruptive solutions,
innovative frameworks and new business models.

In today’s digital age, customers have become increasingly demanding, expecting hyper-customized and hyper-personal solutions that are socially conscious and environmentally friendly. They are looking for brands and companies that have the same values and principles as they do. 

It is time for FMCGs to step up their game and embrace a purpose-driven cultural change that will drive a rapid Digital Transformation. 

Explore our content and discover how to start stepping up your game!

“The first step in exceeding your customer’s expectations is to know those expectations.”

– Roy H.Williams

Responding to corporate changes in the post-pandemic world

The pandemic demanded intense structural change within the corporate world, significantly transforming the way the companies and employees work.

Remote transformation, new technologies, and the so-called “skills of the future” announce a single path in terms of relevance, competitiveness, and profitability: the path 
of change. 

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Incorporating and integrating innovation processes

The value of innovation for business is unquestionable. In the digital world, more than fostering a competitive advantage, incorporating innovation processes into the business has become essential for survival.

Learn how to ensure good innovation management in your company through metrics and accurate indicators.

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Developing purpose-driven strategies

As data has shown, consumers are increasingly making their purchase decisions through the lens of brands that they feel align with their values. Making an impact on environmental, social and corporate governance initiatives, known as “ESG”.

Learn more about the importance of ESG in corporate strategies and how MJV is helping companies on this matter.

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Staying relevant in an increasingly digital world

Businesses have to find ways to increase their DTC activities by navigating the unlimited opportunities that the e-commerce world has
to offer. 

Companies providing consumers with “omnichannel” experiences will be leading the way as consumers demand a variety of options, personalization, and flexibility.

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FMCG: New Challenges, New Solutions

 The so-called “new normal” and its terminology, no longer exists. What exists is the present, what exists is the “now”. In this now, we never talk about paradigm shifts or innovation, be them digital or societal transformations.

This moment and paradigm shift has been affecting companies globally and in all segments. However, the FMCG sector has been directly impacted by its new consumers. Never before, has there been such a drastic change and so rapid, when it comes to personal habits and consumption.

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Designing the Future of Key Account Management in Consumer Goods – a methodology for change

Covid-19 has brought about the kind of change that a few months from now would have been unthinkable. On the whole, the pandemic has reduced the average household spend whilst triggering an increased sense of collective health consciousness

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Data Driven Personas: transforming customer service into a strategic insights tool for a large FMCG company

The combination of data analytics and design thinking enabled further understanding and definition of specific consumer profiles using their CRM Database as a starting point.

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Third Place and the Starbucks empire: the user experience at the heart of strategy

In this article, you will understand what the ‘third place’ means and how Starbucks has made this philosophy an asset for their global success. 

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What are we doing out there?


We have helped our clients and partners to transform their businesses and bring the changes they need to achieve exponential results.

Check out our cases and find out how MJV has helped other companies like yours transform their business in many ways!

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About MJV

MJV Technology & Innovation has a solid connection with the
FMCG sector. We know how important it is for companies in this
industry to be at the forefront of the market.

Credibility, Tradition, and Innovation. These are the principles that
run in the FMCG DNA that will survive and stand out in the
New Normal.

Speaking of it ... With an eye on the future, our experts have
immersed themselves deeply in the transformations that keep happening to help you build a much more promising tomorrow. 
Check out our research!

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