Responding to corporate changes in the post-pandemic world
The pandemic demanded intense structural change within the corporate world, significantly transforming the way the companies and employees work.
Remote transformation, new technologies, and the so-called “skills of the future” announce a single path in terms of relevance, competitiveness, and profitability: the path
Incorporating and integrating innovation processes
The value of innovation for business is unquestionable. In the digital world, more than fostering a competitive advantage, incorporating innovation processes into the business has become essential for survival.
Learn how to ensure good innovation management in your company through metrics and accurate indicators.
Developing purpose-driven strategies
As data has shown, consumers are increasingly making their purchase decisions through the lens of brands that they feel align with their values. Making an impact on environmental, social and corporate governance initiatives, known as “ESG”.
Learn more about the importance of ESG in corporate strategies and how MJV is helping companies on this matter.
Staying relevant in an increasingly digital world
Businesses have to find ways to increase their DTC activities by navigating the unlimited opportunities that the e-commerce world has
Companies providing consumers with “omnichannel” experiences will be leading the way as consumers demand a variety of options, personalization, and flexibility.
FMCG: New Challenges, New Solutions
The so-called “new normal” and its terminology, no longer exists. What exists is the present, what exists is the “now”. In this now, we never talk about paradigm shifts or innovation, be them digital or societal transformations.
This moment and paradigm shift has been affecting companies globally and in all segments. However, the FMCG sector has been directly impacted by its new consumers. Never before, has there been such a drastic change and so rapid, when it comes to personal habits and consumption.
Designing the Future of Key Account Management in Consumer Goods – a methodology for change
Covid-19 has brought about the kind of change that a few months from now would have been unthinkable. On the whole, the pandemic has reduced the average household spend whilst triggering an increased sense of collective health consciousness
Data Driven Personas: transforming customer service into a strategic insights tool for a large FMCG company
The combination of data analytics and design thinking enabled further understanding and definition of specific consumer profiles using their CRM Database as a starting point.
Third Place and the Starbucks empire: the user experience at the heart of strategy
In this article, you will understand what the ‘third place’ means and how Starbucks has made this philosophy an asset for their global success.