Customer Lifetime Value

7 Strategies to Boost Retention

When it comes to measuring your success, not all metrics are created equal. For retail, the metric stat stands among the most important is Customer Lifetime Value.

This is essentially a measurement of how much value you can expect to extract from each of your customers, and keeping your CLV high has a direct impact on your bottom line. 

The question here isn’t about whether or not you should be keeping an eye on your CLV. The question is, “how do we improve it?”

In this Ebook you’ll discover the benefits behind keeping your CLV high, the information you can glean from it, and most importantly, 7 strategies for boosting your customer lifetime value.

Prancheta 40

What will you see in this content?

  • 01

    Introduction: The Fight for Market Share

  • 02

    What is Customer Lifetime Value?

  • 03

    How to calculate your customer lifetime value

  • 04

    How Much Do Your Customers Cost You? The Value of Knowing Your CLV 

  • 05

    Key Reasons to Raise your Customer Lifetime Value

  • 06

    The 7 Best Strategies to Boost your Customer Lifetime Value


“When it comes down to it, the only thing that can

truly affect customer loyalty is ultimately customer

experience and satisfaction.”

MJV Technology & Innovation


With 25 years of experience, MJV Technology & Innovation helps leverage business, foster innovation, and solve business challenges for some of the world’s largest companies.

With offices spread across Europe, the United States, and Latin America, our consultancy has a multidisciplinary team composed of more than 1000 professionals, including designers, engineers, anthropologists, data scientists, developers, entrepreneurs, advertisers, and journalists.

Our specialists aim to offer business intelligence to different market segments, proposing innovative solutions. Our DNA carries on collaborative work, Design Thinking, and Agile Mindset, which guide our processes and projects.


MJV is structured around 5 pillars that work in complete synergy and always keep human-centricity at the forefront:


Technology Consulting

Development and implementation of personalized services in the areas of Business Analytics, IT and IoT (Internet of Things).


Outsourcing professionals

Allocation of PROFESSIONALS of UX, UI, Marketing and IT, with the strategic and operational monitoring of MJV, optimizing deliveries.


Digital Strategy

Development and implementation of corporate strategy and User Experience, positioning Digital Transformation as the guiding thread of the business.


Business Innovation

Development and implementation of innovative solutions, with the objective of reducing costs, increasing and generating new revenue streams, in addition to developing new business models.



Development and implementation of positive impact solutions, considering aspects of the entire ecosystem, looking at business, people, and the planet.