Based on the Lean Startup - a term coined by Eric Ries in 2011 - the Lean User Experience (or Lean UX) seeks to "transform the development process of products and services in companies”. Its application differs from the traditional method, since it incorporates Lean and Design Thinking principles, promoting greater understanding of the "whys" and more collaboration between the project teams, focusing on prototyping and constant validation of solutions with users.
WHAT WILL YOU LEARN FROM THIS WHITEPAPER?
- What it is and what are the key principles of the Lean Startup;
- User Experience and Lean UX: why focus on users;
- Synergy between UX, Lean Startup and Design Thinking;
- Case study: development of a retail app.