Introduction
New technologies have risen and they are completely changing the way in which users buy and interact with brands. With our new e-book - WHAT IS DIGITAL TRANSFORMATION? - you will learn how technology solutions have become strategic to businesses and have positively changed the relationship with the consumer.
WHAT YOU WILL GET FROM THIS MATERIAL:
- What is digital transformation?
- Cases
- The new role played by information technology
- Who are the new consumers - how they think and what they want