The user journey map is a powerful tool for companies that want to develop solutions focused on their consumers. It graphically depicts the customer relationship stages with a product or service, describing the key steps taken before, during, and after purchase and use.
We have created this guide to help all those interested in understanding effective ways of mapping their user journey.
WHAT WILL YOU FIND IN THIS MATERIAL?
- Why map the user journey?
- 6 tips on how to create an effective user journey