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Introduction

Discover a new way of rethinking businesses using game techniques and innovation tools. This guide offers a structured methodology for the application of the Gamification principles combined with Design Thinking.

 

WHAT YOU WILL FIND IN THIS MATERIAL?

  • Understand the problem and its context;
  • Understand who the players are;
  • Guiding criteria and game missions;
  • Develop ideias for the game
  • Game definition and its dynamics.
  • Low, medium and high fidelity prototyping
  • Implementation and monitoring
  • Measurement and assessment