Gartner tells us a staggering 80% of businesses lack a proper data strategy, leaving them stranded in a sea of information without a map.
This translates to missed opportunities for advanced analytics, AI, and machine learning—the cornerstones of success in today's data-driven world.
This guide is your key to unlocking the secrets hidden within your data. You'll learn how to transform raw data into actionable insights, empowering you to make data-driven decisions that propel your business forward.
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Table of Contents
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01
How To Analyze Your Data? The 6 Data Quality Dimensions
We'll explore the six pillars of data health to give your data the foundation it needs to deliver valuable insights. -
02
My Data Sucks. What Now?
Even bad data can be improved. We'll explore powerful tools and techniques to clean up your data and unlock its true potential. -
03
Everything Begins With a Strategy…
This is a step-by-step guide that will show you how to establish clear goals, collect the right data, and clean it up for optimal analysis.
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04
And it All Ends with Data Governance
Data governance is the secret weapon for data quality. Understand why this topic cannot be left aside for a transparent and effective data strategy. -
05
Generative AI: The Next Frontier Of Data Quality
Discover how to generate more data points, advice for protecting sensitive information, methods of balancing skewed data sets and more.
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06
Five Pieces of Advice on Data Quality
You will find 5 essential tips to turn your data strategy into a data quality powerhouse, from crafting a flexible strategy to embracing AI and getting the most out of your data.

In today's data-driven world, poor data quality can cost you millions – and worse, bad decisions.
About MJV
MJV Technology & Innovation is a global consulting firm that helps leverage business, foster innovation, and solve business challenges for some of the world’s largest companies.
Our assets:
- 25+ years of experience.
- Presence in the U.S., Europe, and LatAm.
- A global team with over 1,300 experts, including designers, engineers, anthropologists, data scientists, developers, and marketers.
Our five business pillars are:

Business Innovation

Technology & Data

Design & Experience

Sustainability & ESG Transformation
