The complete guide to retaining customers with User Experience


Undoubtedly looking at users should be a priority for years to come. Find solutions that not only increase your customer base but, above all, retain your consumer. The path certainly goes through a UX strategy.

What will you see in this content?

  • 01

    Introduction: the world is user-driven

    Changes in consumer behavior call for an end to product-focused strategies


  • 02

    What is UX?

    UX is the experience, emotion, intuition, and connection that a customer feels when using a product.

  • 03

    How did UX win the spotlight?

    The way we work has changed. Behaviors have changed. Your product KPIs too. But the essence of a good experience remains the same.

  • 04

    Eight tips for building customer loyalty

    Immerse yourself in your user's shoes to create an emotional bond between them and your company - communication and collaboration between the Design and Dev teams will help here.

  • 05

    What UX can do for you

    An interesting look at the financial, insurance, retail, and fast-moving consumer goods markets

  • 06

    Feedback loops and customer retention

    Special attention is required in this chapter. You'll see what happens when UX gets a good deal of marketing.

  • 07

    ROI and methods for measuring your UX investment

    Immerse yourself in the right arguments to convince all your stakeholders.

  • 08

    Conclusion: the mantra is, "keep your consumer satisfied."

    If there is one thing that cannot - under any circumstances - be lacking in your 2021 strategy, it is a strong and revamped user experience.



"Conquering new customers is five to seven times more expensive than retaining them." 

- Philip Kotler, Ph.D. in economics.



MJV Technology & Innovation

We are a global innovation and technology consultancy. We provide end-to-end solutions, from ideation to IT implementation, through Data Science and Analytics. 

We started our trajectory in the IT area! But we have also changed, we incorporated Design Thinking and Agile into our DNA in order to understand our clients' business in-depth and achieve efficient results.

In this evolution process, we understand that there is no way for a company to be competitive without Data Science and Analytics.

We further enrich our end-to-end solution cycle. Today, we act from a thorough understanding of the client to build future scenarios, developing smarter technologies and operations, guided always, by data.

Technology Consulting

Development and implementation of personalized services in the areas of Business Analytics, IT and IoT (Internet of Things).


Outsourcing professionals

Allocation of PROFESSIONALS of UX, UI, Marketing and IT, with the strategic and operational monitoring of MJV, optimizing deliveries.


Digital Strategy

Development and implementation of corporate strategy and User Experience, positioning Digital Transformation as the guiding thread of the business.


Business Innovation

Development and implementation of innovative solutions, with the objective of reducing costs, increasing and generating new revenue streams, in addition to developing new business models.