User Journey Guide

How to build enchanting digital experiences


What will you see in this content?


Knowing your consumer’s pains, difficulties, and trajectory is essential to remain competitive.


Companies that pay close attention to customer pathways have a much easier time understanding the customer purchasing process, plus more intelligence to work with when designing new products and services.


The good news is that there is an easy and effective way to do just that: by mapping out the users' journey. 


It can help you deliver rich and satisfying experiences to your users, especially on digital channels.


Access the “User's Journey Guide” e-book and learn how to put this tool into work, step-by-step.


Download now!


What will you see in this content?

  • 01

    The customer’s point of view

    Discover the path your users take to get to you.

  • 02

    Why create a User Journey?

    Speed, innovation, and competitiveness - Today’s market does not forgive mistakes.

  • 03

    User Journey and Personas

    Who is your ideal customer? What are their characteristics?

  • 04

    Six Steps to User Journey Implementation

    How to set up your User Journey, step-by-step.

  • 05

    The Customer Buying Journey in Four Steps

    Understand all the decisions a user takes before they decide to purchase.

  • 06

    How to Map the Digital Customer Journey?

    Meet the new consumer of today!


Understanding your users’ pains, anxieties, and how they make a purchase decision is essential in remaining competitive. The most efficient way of doing this is through mapping out the User Journey.


MJV Technology & Innovation

With over 23 years of experience, MJV Technology & Innovation helps leverage business, foster innovation, and solve business challenges for some of the world’s largest companies.

With offices spread across Europe, the United States, and Latin America, our consultancy  has a multidisciplinary team  composed of more than 800 professionals, including designers, engineers, anthropologists, data scientists,  developers, entrepreneurs, advertisers, and journalists.

Our specialists aim to offer business intelligence to different market segments, proposing innovative solutions.

Our DNA carries on collaborative work, Design Thinking,

Agile Mindset and Sustainability, which guides our processes and projects.

MJV is structured around 4 pillars that work in complete synergy and always keep 

human-centricity at the forefront :

Technology Consulting

Development and implementation of personalized services in the areas of Business Analytics, IT, and Internet of Things (IoT).

Professional Outsourcing

Allocation of UX, UI, Marketing, and IT Professionals, with the strategic and operational monitoring of MJV, optimizing deliveries.

Digital Strategy

Development and Implementation of corporate strategy and User Experience, placing Digital Transformation as the guiding thread of the business

Business Innovation

Development and Implementation of innovative solutions to reduce costs, increase and generate new revenues, and develop new business models.