Meaningful Banking

Banks bet on technology to focus on user experience


What's in the eBook?

Build a brand, not a bank! Investing in emotion + finance + technology is re-signifying the financial market.

If you still do not believe it, the Meaningful Banking E-book is there to prove that enchanting can increase your revenue by millions.

In a world of over-information, bank's customers are no longer the same. There is no chance to delight a customer by wasting time and not solving their problems correctly.

Enjoy your reading!


Chapter 1 Is your bank enchanting?
Chapter 2 What is Meaningful Banking?
Chapter 3 Benefits of the Process
Chapter 4 Bet on a humanized bank
Chapter 5 Consumption has Changed Forever
Chapter 6 User vs. Money
Chapter 7 Fintechs: The New Market Dynamics
Chapter 8 Data + User Experience
Chapter 9 Build a Brand, Not a Bank
Chapter 10 Cases: customer-centric banks
Chapter 11 Do not Loss Your Customers

About MJV

For over 20 years, MJV Innovation has been helping influence innovation and solving business challenges with some of the world's largest companies. With offices in Europe, the United States and Latin America, the consultancy counts on a multidisciplinary team, composed by more than 700 professionals divided between designers, engineers, anthropologists, data scientists, developers, entrepreneurs, and much more. We believe in collaborative work and apply Design Thinking and Agile Methodologies as a guide for all the projects we develop.

The MJV is composed of four pillars, structured in complete synergy:

Innovation in business: Development and implementation of innovative solutions to reduce costs, increase profits and generate new business models.

Consulting in Technology: Development and implementation of customized services of Business Intelligence (BI), IT and Internet of Things.

Digital Strategy: Development and implementation of corporate strategy and user experience so that "being digital" and "digital thinking" become intrinsic to the business model.

Outsourcing of professional profiles: Allocation of professionals of UX, UI, Marketing and IT counting with the total support of the MJV with respect to the work accomplished and quality control.