New Challenges, New Solutions

What will you be seeing in this material?
The so-called “new normal” and its terminology, no longer exists. What exists is the present, what exists is the “now”. In this now, we never talk about paradigm shifts or innovation, be them digital or societal transformations.

This moment and paradigm shift has been affecting companies globally and in all segments. However, the FMCG sector has been directly impacted by its new consumers. Never before, has there been such a drastic change and so rapid, when it comes to personal habits and consumption.

It is now time to create some “muscle” and prepare for some new challenges. How do we attain this goal, when everything around us has changed? The answer is, with new solutions of course!

The digital world asks of us different roles and certain professions that have emerged such as: UX, UI, E-commerce, Design, Agile Management, Automation, AI, and the Digital Community as we know it.

2021 is already knocking on our door, and there is an endless world and list of possibilities to be explored.

We have already left a spoiler alert: technology, sales performance, and relationship building can help out a lot!

What will you see in this content?

  • 01

    There is no “new normal”. there is only the now.


  • 02

    The new scene

  • 03

    The new FMCG

  • 04

    The sector's challenges

  • 05

    Where to start: which areas should be prioritized?

  • 06

    Flight plan: adjusting the route

  • 07

    A new B2B scenario

  • 08

    For the future: drivers of change

  • 09

    Let's plan for 2022!



What we are doing today will be the framework for these so-called “normals of tomorrow”



MJV Technology & Innovation

With over 23 years of experience, MJV Technology & Innovation helps leverage business, foster innovation, and solve business challenges for some of the world’s largest companies.

With offices spread across Europe, the United States, and Latin America, our consultancy  has a multidisciplinary team  composed of more than 800 professionals, including designers, engineers, anthropologists, data scientists,  developers, entrepreneurs, advertisers, and journalists.

Our specialists aim to offer business intelligence to different market segments, proposing innovative solutions.

Our DNA carries on collaborative work, Design Thinking,

Agile Mindset and Sustainability, which guides our processes and projects.

MJV is structured around 4 pillars that work in complete synergy and always keep 

human-centricity at the forefront :

Technology Consulting

Development and implementation of personalized services in the areas of Business Analytics, IT, and Internet of Things (IoT).

Professional Outsourcing

Allocation of UX, UI, Marketing, and IT Professionals, with the strategic and operational monitoring of MJV, optimizing deliveries.

Digital Strategy

Development and Implementation of corporate strategy and User Experience, placing Digital Transformation as the guiding thread of the business

Business Innovation

Development and Implementation of innovative solutions to reduce costs, increase and generate new revenues, and develop new business models.