Fly or Die

craft (and test) unique, failproof

value propositions


What's in the Ebook?

Creating a brand new product from scratch is complicated and getting it ready for launch is hard enough. But actually having a successful launch… almost impossible. Want to know MJV’s solution to the problem? Create an excellent unique value proposition.


Our homebrewed strategy for new products makes sure that your new product is ready for a successful launch. We call it Fly or Die. It’s designed to make sure that unworthy product ideas and value propositions die before they can reach the market. The result of this Spartan product upbringing? The ones that do survive, gain wings.


Before you get your team started on a new concept for a product or service, why not take a look at our Ebook, “Fly or Die: craft (and test) unique, failproof value propositions”, and find out what you can do to make sure that your unique value propositions have what it takes to survive launch.


Get your free copy now to learn more!


What will you see in this content?

  • 01

    What is a value proposition, and why do you need one?

    • Famous Value Propositions
    • What a value proposition is not
    • Unique Value/Selling Proposition
  • 02

    How to write your value proposition

    • Value proposition tips and tricks
  • 03

    Fly or Die, MJV's product launch strategy


“While this strategy is designed specifically for new products and services, it can’t be stressed enough just how vital a good unique value proposition is for them to succeed. There’s a reason that 95% of new products fail, and it all comes down to launch.”

MJV Technology & Innovation


With 25 years of experience, MJV Technology & Innovation helps leverage business, foster innovation, and solve business challenges for some of the world’s largest companies.

With offices spread across Europe, the United States, and Latin America, our consultancy has a multidisciplinary team composed of more than 1000 professionals, including designers, engineers, anthropologists, data scientists, developers, entrepreneurs, advertisers, and journalists.

Our specialists aim to offer business intelligence to different market segments, proposing innovative solutions. Our DNA carries on collaborative work, Design Thinking, and Agile Mindset, which guide our processes and projects.


MJV is structured around 5 pillars that work in complete synergy and always keep human-centricity at the forefront:


Technology Consulting

Development and implementation of personalized services in the areas of Business Analytics, IT, and Internet of Things (IoT).

Professional Outsourcing

Allocation of UX, UI, Marketing, and IT Professionals, with the strategic and operational monitoring of MJV, optimizing deliveries.

Digital Strategy

Development and Implementation of corporate strategy and User Experience, placing Digital Transformation as the guiding thread of the business

Business Innovation

Development and Implementation of innovative solutions to reduce costs, increase and generate new revenues, and develop new business models.


Development and implementation of positive impact solutions, considering aspects of the entire ecosystem, looking at business, people, and the planet.