Design Thinking ROI

There is no doubt that bringing innovation to your company is crucial to stand out in an increasingly threatening market. And that's why Design Thinking has the necessary tools to identify possible futures, invent interesting products, build bridges between products to customers, and so much more. 

However, the question here is: "what will my company get out of this, exactly?"

A well-executed Design Thinking process generates measurable returns and a wide range of benefits. We'll tell you how you can start measuring these results and making them more tangible.


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What will you see in this content?

  • 01

    Why is innovation important?

    A company that decides to follow the path of innovation must know the opportunities that lie ahead.

  • 02

    How to measure the impact of Design Thinking on your company

    New research can offer us structures to measure the impact of Design Thinking in a business context. Get to know it!

  • 03

    Design Thinking ROI: which metrics to evaluate?

    It is imperative to define what the main metrics to be analyzed are. Learn how!

  • 04

    Three steps that help determine Design Thinking ROI

    Investment in design thinking drives the organization in the strategic direction that it seeks. Take a look at the steps!

  • 05

    Is it worth investing in Design Thinking?

    The concept of Design Thinking came about to revolutionize the way we find innovative solutions to problems.


"what gets measured, gets managed"

          Peter Drucker



MJV Technology & Innovation

With over 23 years of experience, MJV Technology & Innovation helps leverage business, foster innovation, and solve business challenges for some of the world’s largest companies.

With offices spread across Europe, the United States, and Latin America, our consultancy  has a multidisciplinary team  composed of more than 800 professionals, including designers, engineers, anthropologists, data scientists,  developers, entrepreneurs, advertisers, and journalists.

Our specialists aim to offer business intelligence to different market segments, proposing innovative solutions.

Our DNA carries on collaborative work, Design Thinking,

Agile Mindset and Sustainability, which guides our processes and projects.

MJV is structured around 4 pillars that work in complete synergy and always keep 

human-centricity at the forefront :

Technology Consulting

Development and implementation of personalized services in the areas of Business Analytics, IT, and Internet of Things (IoT).

Professional Outsourcing

Allocation of UX, UI, Marketing, and IT Professionals, with the strategic and operational monitoring of MJV, optimizing deliveries.

Digital Strategy

Development and Implementation of corporate strategy and User Experience, placing Digital Transformation as the guiding thread of the business

Business Innovation

Development and Implementation of innovative solutions to reduce costs, increase and generate new revenues, and develop new business models.