Data Science:

the new agenda for rethinking business models
Data science


What's in the eBook?


In this day and age, nobody doubts the power of data. Most of the planet’s inhabitants produce and exchange data all the time, every day.

Fact: data and data science will permeate the future. Even more so now, with impacts from the Covid-19 pandemic. In this context, we are further increasing the production of data, and that is something everyone needs to keep an eye on.

We have never been more connected.

Here, we will propose the following: Data Science can be used to explore this source of data in the best possible way.

We hope that this material helps you in your journey to stay afloat, and reach the other end of this tumultuous era with everything you need to face the future.

Good reading!



Chapter 1 The world is digital, for real this time
Chapter 2 Opportunities in times of transition
Chapter 3 3 steps to aplly Data Science
Chapter 4 Data Science with a humanized bias
Chapter 5 GDPR was never so necessary
Chapter 6 Data Science in remote environments
Chapter 7 Points to implement your data project

About MJV

For over 20 years, MJV Innovation has been helping influence innovation and solving business challenges with some of the world's largest companies. With offices in Europe, the United States and Latin America, the consultancy counts on a multidisciplinary team, composed by more than 700 professionals divided between designers, engineers, anthropologists, data scientists, developers, entrepreneurs, and much more. We believe in collaborative work and apply Design Thinking and Agile Methodologies as a guide for all the projects we develop.

The MJV is composed of four pillars, structured in complete synergy:

Innovation in business: Development and implementation of innovative solutions to reduce costs, increase profits and generate new business models.

Consulting in Technology: Development and implementation of customized services of Business Intelligence (BI), IT and Internet of Things.

Digital Strategy: Development and implementation of corporate strategy and user experience so that "being digital" and "digital thinking" become intrinsic to the business model.

Outsourcing of professional profiles: Allocation of professionals of UX, UI, Marketing and IT counting with the total support of the MJV with respect to the work accomplished and quality control.