What will you see
in this content?
In a world where analytics governs, design is becoming data-driven.
Today, more than ever, to keep up with new consumer behaviors, stay competitive, and ensure relevance, companies need to master data and turn it into useful information for successful decision-making.
This e-book will touch on several topics, ranging from an overview of new consumer behaviors to an in-depth analysis of Data-Driven Design.
It will also provide practical examples of what it can offer you, and it ends with a concise showcase of how we use this concept in our projects here at MJV.

What will you see in this content?
-
01
Digital Age: how new consumers behave
-
02
Design-led Strategy
-
03
Data Science + Design Thinking
-
04
What Data Design can do for your projects
-
05
Case Study
-
06
Conclusion

In a world where data analysis reigns, design is becoming increasingly data-driven.
MJV Technology & Innovation
With over 23 years of experience, MJV Technology & Innovation helps leverage business, foster innovation, and solve business challenges for some of the world’s largest companies.
With offices spread across Europe, the United States, and Latin America, our consultancy has a multidisciplinary team composed of more than 800 professionals, including designers, engineers, anthropologists, data scientists, developers, entrepreneurs, advertisers, and journalists.
Our specialists aim to offer business intelligence to different market segments, proposing innovative solutions.
Our DNA carries on collaborative work, Design Thinking,
Agile Mindset and Sustainability, which guides our processes and projects.
MJV is structured around 4 pillars that work in complete synergy and always keep
human-centricity at the forefront :
Technology Consulting
Development and implementation of personalized services in the areas of Business Analytics, IT, and Internet of Things (IoT).
Professional Outsourcing
Allocation of UX, UI, Marketing, and IT Professionals, with the strategic and operational monitoring of MJV, optimizing deliveries.
Digital Strategy
Development and Implementation of corporate strategy and User Experience, placing Digital Transformation as the guiding thread of the business
Business Innovation
Development and Implementation of innovative solutions to reduce costs, increase and generate new revenues, and develop new business models.