Data-Based Insights

Consumer Insights in the Age of Data


Consumer Insights


According to Gartner, about 40% of global citizens will have their behavior monitored via the Internet by 2023, creating a data-driven behavioral economy, which represents the evolution of the dynamics embedded in business by data.

In the e-book “Data-Based Insights: Consumer Insights in the Age of Data,” we describe what this behavioral economy is, how it plays into the context of the digital age, as well as how best to take advantage of this phenomenon.


What will you see in this content?

  • 01

    Big Data: There's More Than Enough to go Around

    Data is our oil, but how do you extract it, refine it, and turn it into something actionable for your business?

  • 02

    Internet of Behavior: Behavioral Science at Scale

    The phenomenon behind the data-driven behavioral economy.

  • 03

    From Linear to Exponential: New Businesses and Strategies

    Find out about the new business models and strategies brought about by IoB.

  • 04

    How to get a handle on data intelligence

    Structure Your Data Analytics Process and boost your data intelligence.

  • 05

    Service Design & Consumer Insights

    We are experiencing a series of new market paradigms, but they all share one thing in common: putting users at the center of business strategies.

  • 06

    Wrap-up: behavioral economy powered by data

    Data completely changed business. Explore this new unnatural resource.


“According to Gartner, about 40% of global citizens will have their behavior monitored via the Internet by 2023. This is creating a data-driven behavioral economy.”


MJV Technology & Innovation

With over 23 years of experience, MJV Technology & Innovation helps leverage business,
foster innovation, and solve business challenges for some of the world’s largest companies.

With offices spread across Europe, the United States, and Latin America, our consultancy has a multidisciplinary team
composed of more than 800 professionals, including designers, engineers, anthropologists, data scientists,
developers, entrepreneurs, advertisers, and journalists.

Our specialists aim to offer business intelligence to different market segments, proposing
innovative solutions. Our DNA carries on collaborative work, Design Thinking, Agile Mindset and Sustainability,
which guides our processes and projects.

MJV is structured around 4 pillars that work in complete synergy and always keep 
human-centricity at the forefront:

Technology Consulting

Development and implementation of personalized services in the areas of Business Analytics, IT, and Internet of Things (IoT).

Professional Outsourcing

Allocation of UX, UI, Marketing, and IT Professionals, with the strategic and operational monitoring of MJV, optimizing deliveries.

Digital Strategy

Development and Implementation of corporate strategy and User Experience, placing Digital Transformation as the guiding thread of the business

Business Innovation

Development and Implementation of innovative solutions to reduce costs, increase and generate new revenues, and develop new business models.


Development and implementation of positive impact solutions, considering aspects of the entire ecosystem, looking at business, people, and the planet.