Business Intelligence + Design Thinking

How about combining BI with Design Thinking to better understand your users?

Is X sector of my company necessary for business continuity? Should product Y follow the production line? These types of questions are usually answered purely based on approaches that focus on quantitative analysis, such as Business Intelligence.

How about combining it with design thinking to better understand your users?

By combining the statistics and programming of business intelligence to the qualitative analysis of DT, it’s possible to understand the reasons behind the numbers, and thus, better serve the users and customers involved in the process. After all, in order to place the users at the center of the innovation process, you must first know them deeply.


What will you see in this content?

  • 01

    Data Revolution

  • 02

    Action Generate Data

  • 03

    Getting to know B.I.

  • 04

    Applying B.I. to corporations

  • 05

    Design Thinking as a complementary

  • 06

    B.I. + D.T.: a new approach

  • 07

    About MJV



The so-called Internet of things is growing at an impressive rate, causing profound changes in the business world and individual experiences.



MJV Technology & Innovation

With over 23 years of experience, MJV Technology & Innovation helps leverage business, foster innovation, and solve business challenges for some of the world’s largest companies.

With offices spread across Europe, the United States, and Latin America, our consultancy  has a multidisciplinary team  composed of more than 800 professionals, including designers, engineers, anthropologists, data scientists,  developers, entrepreneurs, advertisers, and journalists.

Our specialists aim to offer business intelligence to different market segments, proposing innovative solutions.

Our DNA carries on collaborative work, Design Thinking,

Agile Mindset and Sustainability, which guides our processes and projects.

MJV is structured around 4 pillars that work in complete synergy and always keep 

human-centricity at the forefront :

Technology Consulting

Development and implementation of personalized services in the areas of Business Analytics, IT, and Internet of Things (IoT).

Professional Outsourcing

Allocation of UX, UI, Marketing, and IT Professionals, with the strategic and operational monitoring of MJV, optimizing deliveries.

Digital Strategy

Development and Implementation of corporate strategy and User Experience, placing Digital Transformation as the guiding thread of the business

Business Innovation

Development and Implementation of innovative solutions to reduce costs, increase and generate new revenues, and develop new business models.