Business Intelligence + Design Thinking

How about combining BI with Design Thinking to better understand your users?

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What's in the eBook?

Is X sector of my company necessary for business continuity? Should product Y follow the production line? These types of questions are usually answered purely based on approaches that focus on quantitative analysis, such as Business Intelligence. How about combining it with design thinking to better understand your users?

By combining the statistics and programming of business intelligence to the qualitative analysis of DT, it’s possible to understand the reasons behind the numbers, and thus, better serve the users and customers involved in the process. After all, in order to place the users at the center of the innovation process, you must first know them deeply.

Learn about Businesss Intelligence and how to apply it.
Ways in which DT can serve as an asset to the BI process.
A new approach: BI + DT.

Full Chapter List

Chapter 1 Data Revolution
Chapter 2 Action Generate Data
Chapter 3 Getting to know B.I.
Chapter 4 Applying B.I. to corporations
Chapter 5 Design Thinking as a complementary
Chapter 6 B.I. + D.T.: a new approach
Chapter 7 About MJV

About MJV

For over 20 years, MJV Innovation has been helping influence innovation and solving business challenges with some of the world's largest companies. With offices in Europe, the United States and Latin America, the consultancy counts on a multidisciplinary team, composed by more than 700 professionals divided between designers, engineers, anthropologists, data scientists, developers, entrepreneurs, and much more. We believe in collaborative work and apply Design Thinking and Agile Methodologies as a guide for all the projects we develop.

The MJV is composed of four pillars, structured in complete synergy:

Innovation in business: Development and implementation of innovative solutions to reduce costs, increase profits and generate new business models.

Consulting in Technology: Development and implementation of customized services of Business Intelligence (BI), IT and Internet of Things.

Digital Strategy: Development and implementation of corporate strategy and user experience so that "being digital" and "digital thinking" become intrinsic to the business model.

Outsourcing of professional profiles: Allocation of professionals of UX, UI, Marketing and IT counting with the total support of the MJV with respect to the work accomplished and quality control.