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The Buyer Persona is a powerful tool to understand your own offer and your consumer, thus, allowing you to plan your company's communications and sales.

Introduction

How can you create more assertive products and services and generate value? A good first step is to think of the ideal clients that your company wants to reach. The buyer personas are created to represent consumer groups and bring organizations closer to their needs. Learn how this Design Thinking tool can be useful to bring more results to your business.

 

WHAT WILL YOU LEARN FROM THIS WHITEPAPER?

  • What is a Persona;
  • Buyer Personas: what it is and why use it;
  • How to create Buyer Personas;
  • How to apply this tool in your company’s sales structure.