Discover a new way of rethinking businesses using game techniques and innovation tools. This guide offers a structured methodology for the application of the Gamification principles combined with Design Thinking.
WHAT YOU WILL FIND IN THIS MATERIAL?
- Understand the problem and its context;
- Understand who the players are;
- Guiding criteria and game missions;
- Develop ideias for the game
- Game definition and its dynamics.
- Low, medium and high fidelity prototyping
- Implementation and monitoring
- Measurement and assessment