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It is very common for digital platforms to still be managed as support for the physical world, and not seen as a main aspect of the Digital Strategy. This is where the logic changes: we reached the Age of the Costumer, because in terms of digital experience, nothing will succeed unless there is a clear and fluid experience. Learn more.

Introduction

Thanks to the advances of technology, the experiences in the world today are digital. With this this e-book you will see how your company can adapt to the digital age, encouraging a passion for technology and exploring improvements in user experiences (UX).

 

WHAT WILL YOU LEARN FROM THIS E-BOOK?

  • What is digital transformation;
  • Historical aspects of digital transformation;
  • The new consumer journey;
  • Digital Mindset: The cultural barrier;
  • And other information.