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Introduction

New technologies have risen and they are completely changing the way in which users buy and interact with brands. With our new e-book - WHAT IS DIGITAL TRANSFORMATION? - you will learn how technology solutions have become strategic to businesses and have positively changed the relationship with the consumer.

WHAT WILL YOU FIND IN THIS MATERIAL?

  • What is digital transformation?
  • Cases
  • The new role played by information technology
  • Who are the new consumers - how they think and what they want